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Based Funding


Are you a startup founder struggling to secure funding for your business? Have you considered revenue based funding, but are unsure of how it works? Look no further than our Ultimate Guide to Revenue Based Funding! In this breakdown, we will explore the ins and outs of revenue based financing and show you how it can help take your business to new heights. Get ready to learn everything you need to know about this innovative funding approach that’s taking the startup world by storm.

Introduction to Revenue Based Funding

Revenue based funding (RBF) is a model of investing in which investors receive a percentage of a company’s monthly revenue, typically for a period of two to three years.  If you’re considering raising capital through RBF, it’s important to understand how it works and what the pros and cons are. This guide will provide you with everything you need to know about this type of funding.

How does Revenue Based Funding work?

Revenue based funding is a type of financing that is based on a percentage of future sales. The percentage is typically between 1-5%. This type of financing is suited for companies that have a product or service that is already generating revenue. The main benefit of this type of funding is that it does not require giving up equity in the company.

Another benefit is that it can be easier to obtain than traditional bank financing. This is because the amount of money that can be raised is not limited by the amount of equity in the company.

The downside of revenue-based funding is that it can be more expensive than other types of financing. This is because the lender will want to be paid back as much money as possible and will charge a higher interest rate to compensate for the risk involved.

If you are considering this type of financing, it is important to compare offers from different lenders to make sure you are getting the best deal possible. You should also consider whether or not you are comfortable with giving up a percentage of your future sales.

Benefits of Revenue Based Funding

Revenue based funding is a great option for companies that are looking for an alternative to traditional forms of financing. As established, this type of funding is based on a percentage of future sales, so it can be a great way to get the capital you need without having to give up equity in your company. Here are some of the other benefits of revenue based funding:

1. You retain control of your company:

With traditional forms of financing, you may have to give up equity in your company in order to get the capital you need. With revenue based funding, you won’t have to give up any ownership stake in your business.

2. You don’t have to make fixed monthly payments:

With revenue based funding, you only have to pay back the lender when you generate sales. This means that if your sales are slow in a particular month, you don’t have to make a large payment towards your loan.

3. There’s no personal liability:

With the right lender, if your business fails and you’re unable to repay your loan, you won’t be held personally liable. This means that your personal assets won’t be at risk if your business doesn’t succeed.

Who Can Benefit From Revenue Based Funding?

Revenue based funding can be an attractive financing option for a wide range of businesses. In general, businesses that are growing quickly and have high gross margins are good candidates for revenue based financing.

Specifically, businesses that can benefit from revenue based funding include:

4. Startups:

Revenue based financing is a good option for startups that have not yet established a track record or been able to secure traditional forms of funding.

5. High-growth businesses:

Businesses that are growing quickly can use revenue based financing to fuel their growth.

6. Businesses with high gross margins:

Businesses with high gross margins will typically have more money available to repay their investors. This makes them good candidates for revenue based financing.

Drawbacks of Revenue Based Funding

There are a few potential drawbacks to revenue based funding that entrepreneurs should be aware of before pursuing this type of financing. First, because revenue based funding is structured as a loan, there is the potential for personal liability if the business is unable to repay the loan. Secondly, if repayments are not met, revenue based funding can get expensive, with investors often taking a percentage of gross sales (which can be up to 20% in some cases). Finally, because this type of financing is still relatively new and unconventional, it can be difficult to find investors who are willing to provide this type of financing.

Tips for Raising Capital Through Revenue Based Funding

If you’re looking for a way to raise capital for your business without giving up equity, revenue based funding may be the right option for you. Here are a few tips to help you get started:

7. Clearly define your goals and objectives:

Before approaching potential investors, it’s important that you have a clear understanding of how much money you need to raise and what you’ll be using it for. This will help you determine whether revenue based funding is the right fit for your needs.

8. Do your research:

There are a number of different revenue based funding platforms out there, so it’s important to do your research and find the one that best suits your business. Consider factors such as the size of the investment you’re seeking, the platform’s fees, and the types of businesses they typically invest in.

9. Create a strong pitch deck:

Once you’ve selected a platform, it’s time to start putting together your pitch deck. This should include information on your business model, financial projections, and what makes your company unique. Make sure to practise your pitch before meeting with potential investors!

10. Have realistic expectations:

It’s important to remember that  revenue based funding is not a quick fix. It’s important to have realistic expectations and understand that it may take some time to get the money you need.


Revenue based funding is a great alternative to traditional business financing and can be an effective way for businesses to scale their operations. With the right plan in place, this type of funding can help companies grow and reach new heights.

Investing in revenue based funding requires careful thought and research but it could end up being the perfect solution for your business needs. We hope that our ultimate guide has provided you with all the information necessary to make an informed decision on whether or not revenue based funding is right for you.


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